The Scale Up CEO's Guide to understanding Marketing ROI (or losing out)
We're as sick of seeing scale up CEO's being told they can't get a clear, real time picture of Marketing ROI as you are. You can have one.This is the first in our series designed for Scale Up CEO's to get what they want and deserve from their sales and marketing efforts.
When you're scaling up, not having a real time and transparent view of your Marketing ROI can lead to big losses.Get your guide:
Why this guide?
We know you're hearing that a true and deep understanding of Marketing ROI is too hard and time consuming to get to you.Maybe... But not when you know how.
We know that precious lost dollars are an obvious downside to lacking this insight, but other things are lost when you aren't tracking the 5 key elements that inform Marketing ROI.
Are you getting customers who want to buy and then losing them to competitors?
Are your marketing team bringing in 100's of leads, but your sales team don't like the look of any of them?
Are your sales team wasting marketers' talent on putting together powerpoints because they don't understand the value they could bring them?
Do you keep spending tens of thousands on conferences because you're told they're critical, but then no one can tell you what they achieved in revenue?
We're sick of seeing scale ups fail to reach their potential. Sick of seeing millions disappear in lost revenue. Sick of seeing thousands of lost opportunities flow out of sales pipelines. Sick of seeing well-meaning teams working hard on things that are wasting - not making - money.
You're not alone. We've seen this play out in every size organisation, in every sector, all over the world.Scale up businesses have a unique opportunity to take off and really succeed. Understanding Marketing ROI is one of the key factors that future buyers and investors will look at. We understand how much that matters to you and we don't want your hard work wasted; this is your time to hit your goals.We know it can seem too hard to fix and that you've been told it's impossible.But don't worry. It's figureoutable and infinitely worthwhile. And we can help.
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What would we know about it?
We've worked in house and as consultants for more than two decades; we know what spells doom and what leads to success.
Calculating your Marketing ROI isn't rocket science. But it is a science that can help your business take off.Understanding Marketing ROI - and building the frameworks, behaviours and omnichannel campaigns to get it looking good - is what gets us out of bed in the morning. We can work yours out and make sure you are happy with the answer.When understood, you can use the insights to decide what to do more of, less of, test, or stop. You can even use these insights to understand your customers better, understand what they're struggling with and build solutions for them, opening up entire new revenue streams.Even Nate from Sales will begrudgingly love the results.
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